We Love Michael Andrew Law in Blue

創作概念:

[WE LOVE MICHAEL ANDREW LAW ] 是一系列以當代時裝廣告為媒界,以藝術家MICHAEL ANDREW LAW自身品牌去創作的一系列廣告作品,以當代物質擁有和個人崇拜為題材而創作的戲仿廣告作品。

時裝廣告聚焦於促銷時尚產品,是當代廣告領域內一個重要的分支,廣告類別在這一領域,可包括高低檔的服裝、皮鞋、香水、眼鏡、手袋、首飾也可以包括至與個人造型有關的一切物件甚至服務的時裝品牌產品,不論高低端產品。
時尚界有許多為了宣傳角度而有各家不同的獨特需求,對廣告商來說,要創作令人剌激的時裝廣告作品是極具有挑戰性的題材,各大時裝品牌也創作了一些歷史上著名的廣告作品與活動。

時尚廣告的目標是將自家品牌連接往潛在的客戶羣。與其他品牌一樣,時尚廣告在於推廣一種生活方式多於產品本身,引導消費者對自家品牌與特定的生活方式和社會階層產生相關聯想。
即使廣告的語氣和內容可能會取決於該市場的需要而有所不同,也可以包括從非常富有的個人與低收入的個體户也可能同屬一個有推銷價值的客戶群上。

各大著名時裝市場如紐約和巴黎的品牌廣告亦會出現在跨地域或國家的雜誌和報紙上。廣告也可以出現在電視廣告,廣告牌等形式,許多時裝品牌也依靠名人和高調的政商人仕因曝光而產生免費的宣傳。

即使一個菜鳥設計師的衣服,若得到電影明星穿上走在重要典禮如奧斯卡金像獎典禮的紅地毯上,其設計師的衣服,鞋子,配件等飾品皮包等的需求和價格便立刻上揚。而需求和價格亦並非一定與品質有必然關聯。

除了與時裝品牌如Gucci和LV等名牌子工作外,時尚的廣告也經常地與平民衣服和配飾零售商合作。
商店經常利用廣告來宣傳自家產品,無論是高端或低端的產品,目的是想潛在的消費者和物質生活方式更緊密地掛勾,多會以一個幾近童話故事的視覺形式的產品廣告來吸引消費者,並鼓勵他們購買該品牌的產品。

通常情況下,時裝廣告與 [性] 相關的圖騰有著不可分割的關聯。不論是營銷的衣服,香水,或其他任何東西,平面廣告或視頻廣告,也不關乎營銷對像羣的性別,廣告也會利用 [性] 相關的圖騰作明示或暗示去營造對購物後,可能得到的在生活質素或個人身份地位上提昇的幻像和感覺。

 Concept:
[WE LOVE MICHAEL ANDREW LAW] is a series of Ads ,the artist took contemporary fashion advertising as a medium with MICHAEL ANDREW LAW as a brand for advertising works , as a parody to the contemporary material-oriented lifestyle.
Fashion advertising is a branch within the advertising field that focuses on creating promotions for the fashion industry. The fashion industry has a number of unique needs from a promotional perspective, which can make it challenging and exciting to work for as an advertiser, and some of the most famous advertising campaigns in history have been campaigns for major fashion houses. Advertising in this field includes ads for garments, purses, shoes, and similar products of fashion houses, along with high end perfumes.
The goal of fashion advertising is to connect potential customers with the brand, as with other forms of advertising. As with other brands, fashion ads promote a lifestyle just as much as the product, teaching consumers to associate a particular brand with a specific lifestyle and social class. The tone and content of ads may vary, depending on which market the company is trying to target, ranging from very wealthy individuals to people with less disposable income who could still be a valuable customer base.
Print advertising appears in many magazines and some newspapers in major fashion markets like New York City and Paris. Ads can also appear in the form of television commercials, billboards, and so forth, and many fashion houses also rely on the free publicity that comes from seeing their products on celebrities and high profile individuals in the news. A designer who gets his or her garments onto movie starlets walking down the red carpet, for example, will see an uptick in demand from people who see the designer’s clothes, shoes, and accessories such as jewelry and purses.
In addition to working with fashion houses such as Gucci and Chanel , fashion advertisers also work with lower-end retailers who carry clothes and accessories. Stores use advertising to promote themselves and the products they sell. Whether high or low end, department stores want to present consumers with images of a specific lifestyle, using ads which tell a story to appeal to consumers and encourage them to buy the company’s products.
Often, fashion advertising is heavily linked with sexuality. Scantily clad women in suggestive poses commonly appear in advertisements, whether they are marketing dresses, perfume, or anything else, and groupings of models may be used in print ads or commercials to create suggestive imagery.
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